Effective Date: January 2026
Sequar Privacy Policy
Effective Date: [Month] 2026 Last Updated: [Month] 2026
Addis Futures Lab, LLC ("we," "our," or "us") operates the Sequar platform (the "Platform"), including the Sequar mobile application, website at sequar.app, and related services (collectively, the "Services"). Sequar is an invite-only travel and lifestyle recommendation platform powered by a curated community of tastemakers.
We believe your personal data belongs to you. This Privacy Policy explains — in plain language — what we collect, why we collect it, how we use it, and the choices you have. We've designed our data practices to reflect the same values behind Sequar itself: trust, taste, and transparency.
1. Who This Policy Applies To
This policy applies to all users of the Sequar platform, including:
Members — individuals who browse and use recommendations
Curators / Tastemakers — community members who contribute recommendations, reviews, and ratings
Business Partners — venues, operators, and service providers listed on the platform
Visitors — anyone who visits our website or interacts with our public content
Sequar is intended for users aged 18 and older. We do not knowingly collect information from anyone under the age of 18. If we learn that a minor has provided personal information, we will promptly delete it.
2. Information We Collect
2a. Information You Provide Directly
Account Information: Name, email address, and password when you create an account. If you are invited by another member, we record the referral connection.
Profile Information: Profile photo, display name, bio, city of residence, travel interests, and preferred categories (e.g., dining, experiences, nightlife). You choose what to share publicly versus what remains private.
Recommendations & Content: Any recommendations, reviews, ratings, photos, comments, or votes you submit. This content is visible to other members in accordance with your settings and Sequar's community design.
Communications: Messages you send through the platform (such as curator messaging, if available on your membership tier) and any correspondence with our support team.
Transaction Information: If you make bookings, purchases, or payments through Sequar, we collect the information necessary to process those transactions, such as billing details and booking preferences. Payment card information is processed by our third-party payment partners and is not stored on our servers.
2b. Information Collected Automatically
Usage Data: How you interact with the platform — including features used, recommendations viewed, searches performed, votes cast, categories browsed, and time spent in the app. This helps us improve Sequar and personalize your experience.
Device Information: Device type, operating system, app version, browser type, unique device identifiers, and crash/diagnostic data.
Location Information: With your permission, we may collect your general location (city-level) to surface relevant recommendations. We do not continuously track your precise GPS location. You can revoke location permissions at any time through your device settings.
Log Data: IP address, access times, referring URLs, and pages viewed on our website.
2c. Information from Third Parties
Referral Information: When you are invited to Sequar, we receive limited information from the referring member (such as your name and email) to facilitate the invitation.
Booking Partners: If you complete a booking through an integrated third-party service (e.g., accommodation or experience provider), we may receive confirmation and transaction details relevant to your Sequar account.
Authentication Providers: If you sign in using a third-party service (e.g., Apple, Google), we receive basic profile information as permitted by your settings with that provider.
3. How We Use Your Information
We use your information to operate, improve, and protect the Sequar platform. Specifically:
To provide and personalize the Service:
Display relevant recommendations based on your location, interests, and browsing patterns
Maintain your account and membership tier
Enable community features such as voting, commenting, and curator interactions
Process bookings and transactions you initiate
To maintain platform trust and quality:
Operate Sequar's community trust and reputation systems, which evaluate the quality and reliability of recommendations and referrals within the community
Enforce community guidelines and investigate potential misuse
Manage the invite-based access system
To improve the platform:
Analyze usage patterns to refine features, recommendations, and user experience
Conduct internal research using aggregated, de-identified data
Test new features and measure their effectiveness
To communicate with you:
Send service-related notifications (e.g., booking confirmations, account updates, community activity)
Share product updates, new city launches, and feature announcements (with your consent, where required)
Respond to your support inquiries
To meet legal and safety obligations:
Comply with applicable laws, regulations, and legal processes
Protect the rights, safety, and property of Sequar, our users, and the public
4. Community Trust System — How It Works
Sequar operates an invite-based model where your community standing is connected to the quality of your contributions and referrals. Here is what that means for your data:
Trust and reputation scores are calculated using your activity on the platform — including the quality of your recommendations (as rated by the community), the engagement your contributions generate, and the standing of members you invite.
These scores influence your membership tier, access to features, and visibility within the community.
Trust scores are internal to the platform. Your specific numerical score is not shared publicly with other members, though your tier level (e.g., Explorer, Tastemaker) may be visible.
You may request an explanation of the factors that influence your trust standing by contacting us.
We designed this system to reward genuine contributions and protect the community from low-quality or inauthentic content — not to penalize honest participation.
5. How We Share Your Information
We do not sell your personal information. We share data only in the following limited circumstances:
With the Sequar community:
Your public profile, recommendations, reviews, and votes are visible to other members. You control which profile details are public.
Your membership tier may be visible to other users.
With service providers:
We work with trusted third-party providers for hosting, analytics, payment processing, email delivery, customer support, and similar operational functions. These providers are contractually required to protect your data and may only use it to perform services on our behalf.
With booking and business partners:
When you initiate a booking or transaction, we share the information necessary to fulfill that request (e.g., your name and booking details with an accommodation provider).
With aggregated and de-identified data:
We may share anonymized, aggregated insights — such as travel trend data, popular destination patterns, and category preferences, with tourism boards, hospitality partners, and other stakeholders. This data does not identify you personally and cannot reasonably be used to do so.
For legal reasons:
We may disclose information if required by law, regulation, legal process, or governmental request, or if we believe in good faith that disclosure is necessary to protect rights, safety, or property.
In connection with a business transfer:
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
6. Data Intelligence & Anonymized Insights
Part of Sequar's value is understanding how people discover and experience culture and travel. We may produce anonymized reports and insights based on aggregated platform activity, for example, emerging destination trends or seasonal travel patterns.
What this means for you:
These insights are derived from collective, de-identified data, not individual profiles.
We apply industry-standard anonymization and aggregation techniques so that no individual can be identified from these reports.
We do not sell your individual browsing history, recommendation activity, or personal preferences to any third party.
You may opt out of having your usage data included in aggregated analytics by contacting us at the address below.
7. Your Rights and Choices
Depending on where you live, you may have the following rights:
Access: Request a copy of the personal information we hold about you.
Correction: Ask us to correct inaccurate or incomplete information.
Deletion: Request that we delete your personal information, subject to certain exceptions (e.g., legal obligations, fraud prevention).
Portability: Request your data in a structured, commonly used format.
Opt out of marketing: Unsubscribe from promotional communications at any time using the link in our emails or by updating your notification settings.
Withdraw consent: Where processing is based on your consent, you may withdraw it at any time.
Restrict processing: Request that we limit how we use your data in certain circumstances.
Object: Object to processing of your data for certain purposes, including profiling.
For users in the European Economic Area (EEA) and United Kingdom: We process your data under legitimate interest (operating and improving the platform), contractual necessity (providing the services you signed up for), consent (where applicable, such as marketing), and legal compliance. You have the right to lodge a complaint with your local data protection authority.
For users in California (USA): Under the California Consumer Privacy Act (CCPA), you have the right to know what personal information we collect, request deletion, and opt out of the sale of personal information. We do not sell personal information as defined by the CCPA.
For users in African jurisdictions: We comply with applicable data protection laws in the countries where we operate, including Ethiopia's relevant regulations and Nigeria's Data Protection Act. We are committed to aligning with emerging data protection frameworks across the African continent.
To exercise any of these rights, contact us.
8. Data Retention
We retain your personal information for as long as your account is active or as needed to provide the Services. If you delete your account, we will remove your personal data within 90 days, except where we are required to retain certain information for legal, safety, or fraud prevention purposes.
Anonymized and aggregated data that cannot identify you may be retained indefinitely for research and platform improvement.
Community content you contributed (recommendations, reviews) may be retained in anonymized form after account deletion to preserve the integrity of the platform's recommendation database, unless you specifically request its removal.
9. Data Security
We implement technical and organizational safeguards to protect your information, including encrypted data transmission (TLS/SSL), secure storage systems, access controls, and regular security assessments.
No system is completely secure. While we work hard to protect your information, we cannot guarantee absolute security. If we become aware of a breach that affects your personal data, we will notify you in accordance with applicable law.
10. International Data Transfers
Sequar operates across multiple countries. Your information may be transferred to and processed in countries other than your own, including the United States. Where we transfer data internationally, we implement appropriate safeguards such as standard contractual clauses or equivalent measures to protect your information.
11. Third-Party Services and Links
The Platform may contain links to third-party websites, booking platforms, or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing them with your information.
12. Cookies and Tracking Technologies
Our website and app may use cookies, local storage, and similar technologies to remember your preferences, analyze traffic, and improve functionality. You can manage cookie preferences through your browser or device settings. Essential cookies required for platform operation cannot be disabled.
13. Future Features
As Sequar grows, we may introduce additional features such as integrated booking services, digital wallet and payment functions, concierge services, or expanded community tools. If any new feature requires the collection or use of personal information beyond what is described in this policy, we will update this policy and, where required, obtain your consent before launching that feature.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, the platform, or applicable law. When we make material changes, we will notify you through the app, by email, or by prominently posting a notice on our website. Your continued use of the Services after the updated policy takes effect constitutes your acceptance of the changes.
We encourage you to review this policy periodically.
15. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or your personal data, please reach out:
Sequar — Addis Futures Lab, LLC Email: hello@addisfutureslab.com Website: sequar.app
For data protection inquiries in the European Economic Area, you may also contact our designated representative.
This Privacy Policy is provided in English. In the event of any conflict between translated versions, the English version shall prevail.